Financial literacy is having a public that is educated and informed on basic financial issues and concepts that are useful in managing money and the family budget and enable them to make reasoned, sensible, stable economic and financial decisions.

One of the association's goals is to promote a greater financial culture resulting in better use of financial products and services and a more transparent relationship between banks and society.

APB's initiatives are promoted along with APB Financial Education Working Group, directed to the general public, journalists, young people, enterprises, among other targets.