Associação Portuguesa de Bancos
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Discover APB audiovisual content with an educational component about banking services.

Don’t fall for fraud

Arnaldo knows that fraud knows him. And he beats it because he knows it too. Do as Arnaldo does. Check with your bank. 

At the heart of the ‘Don't fall for fraud’ campaign is Arnaldo, a character created to show that we can all be targets of fraud, but also that we can all protect ourselves. At first glance, it seems that Arnaldo is going to fall into the trap. But because he knows fraud well, he doesn't let himself be fooled.

The video conveys a simple and clear message: with information and attention, it is possible to avoid the tricks of those who try to deceive us. Arnaldo reminds us that all it takes is a few small precautions to avoid falling for fraud and keep digital payments secure.

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